- I made 6 videos in the last 2.5ish weeks that are deep business. You’ll note that the views on them are somewhat staggered. The more conceptual ones with higher views, the more tactical with lower views. I don't see that as meaning tactical = less good. I just see that tactical applies to fewer businesses while all businesses gain value from a concept. Sharing these thoughts to provide insight for those of you making content.
- Looking at my best videos on my YT channel (best = most business-centric x views), many of them were keynote talks. So, I decided to make more of those in slide format. I presented them on my stage at my HQ to my team only (it’s why the room sounds empty). After doing it, I don’t think it was the slides per se, I think there’s something about having a live audience that makes those talks *special*.
- So, I’m trying to figure out how to have a live audience. Ideally in person. When I figure it out, I’ll let you know.
[Instant money hack] Something you can do right now to ROI this email:
CC Processing. A lot of businesses pay credit card processing fees of 3-4%. But they don't charge processing fees. If that's you, consider doing so. If you make 20% margins, and add 4% fees, you increase your profit by 20% (24% vs 20%). It won't affect your close rates, but it will affect your bottom line. Deploy and enjoy.
Just win,
Alex Hormozi
Author $100M Series, Co-Founder, The Skool Games
PS - business knowledge in a nutshell