Role

Our portfolio company is hiring a seasoned Marketing Operations Leader to influence both our marketing campaigns and overarching business strategy significantly. As a key leader within our marketing team, you will master CRM and lead our team in being responsible for our day-to-day marketing. 

Your analytics and conversion optimization expertise will drive strategies that refine customer journeys and boost conversion rates, positioning you at the heart of our marketing success. Your leadership will not only ensure the execution of top-tier marketing strategies but also shape our broader business trajectory. 

This pivotal role is your opportunity to foster a culture of collaboration and excellence, propelling our ambitious goals forward. If you're looking for a dynamic position where you can make a definitive impact, we invite you to join us in this exciting journey.

Responsibilities

• Manage and optimize marketing operations to support the strategic goals set by the Director of Marketing.
• Lead, mentor, and develop the marketing operations team. Create a culture of continuous improvement and professional growth within the team.
• Review and analyze marketing activities and make suggestions to management to adhere with legal standards and industry regulations. Manage risks related to data privacy and security, and advertising compliance. 
• Utilize HubSpot, to drive marketing campaigns, manage leads, and optimize customer journeys.
• Manage and work closely with Marketing Technical leads to implement and manage marketing automation processes, ensuring seamless campaign execution.
• Work with the Business Operations team to analyze marketing and sales data to develop insights and and implement initiatives based on data.
• Maintain comprehensive dashboards to track marketing effectiveness, key performance indicators (KPIs), and campaign metrics to provide actionable insights to senior management.
• Lead Conversion Optimization efforts across all marketing channels, focusing on improving the checkout experience and increasing conversion rates.
• Oversee and coordinate all marketing campaigns, including live events and email campaigns, ensuring seamless integration and alignment of all departmental responsibilities within the business.
• Own the marketing lead funnel process and provide detailed reports for customer behavior and optimize conversions. 
• Develop and implement best practices for marketing operations, ensuring scalability and efficiency in all processes.

Requirements

• Minimum of 10+ years of progressive experience in Marketing, ideal candidates have held operations titles. 
• Expertise with HubSpot, and proficiency in marketing automation tools.
• Strong analytical skills with the ability to interpret data and make actionable recommendations.
• Worked in a B2C business with a strong understanding of consumer marketing compliance. 
• Experience with Conversion Rate Optimization (CRO) and enhancing checkout experiences.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

Location

• Fully remote, must be based in U.S. or Canada

Salary

• $140,000 to $150,000 + bonus

Benefits

• Medical benefits, vision, and dental
• PTO Policy
• 401k