Role

We are on a mission to have the best ads in our industry. To lead this charge, we are looking for a Senior Creative Director who is profoundly knowledgeable and passionate about creating high-conventional ads on social platforms. 

The Senior Creative Director will build and lead the team to success. The team may include copywriters, videographers, producers, and editors. Experience in direct-response marketing, copywriting, and storytelling is critical for success in this role. 

Responsibilities

• Build and lead the creative team to produce world-class ad creatives across all digital marketing platforms.
• Develop a creative strategy that drives substantial business growth and maximizes the return of our advertising budget.

• Produce fresh and attention-grabbing ideas that will be turned into viral ad campaigns.

• Work with the creative team to consistently turn ideas and concepts into attention-grabbing and successful ad campaigns.
• Train and mentor a team of direct response copywriters to write hooks and ad scripts through storytelling that convert into leads and sales. 
• Develop and manage our recruiting process for finding exceptional talent to be spokespeople in our ads.
• Implement A/B tests to improve ad creatives and performance constantly.
• Collaborate with paid media, compliance team, and other departments to realize the larger vision of the marketing department and company.
• Oversee the ad creation process from start to finish, guaranteeing deliverables are completed on time and within budget.

Results

• Performance will be gauged on metrics like CPA, ROAS, CTR, and overall revenue and profitability of ad campaigns. Here are the results we expect out of this role.
• Viral Ads: The goal is to consistently create best-in-industry ads that convert viewers into buyers and get the attention of millions of people online.
• Decrease in CPA: The better the ad creatives we run, the lower the cost to acquire customers. This is a major driving force for scaling the business.
• Increase in Revenue & Profitability: The better our advertising campaigns perform, the more we can afford to spend on advertising, which leads to substantial growth in revenue and profitability for the company.
• Ad Production Factory: We should be an ad production factory consistently delivering world-class ad creatives to the media buying team.
• Hitting Deadlines & Budgets: All deliverables should be completed on time and within budget.

Requirements

• Minimum 7 years in a creative leadership role focusing on direct response marketing.
• Ability to inspire, mentor, and lead a team to achieve their goals. Experience leading a team of at least 5 is essential.
• A portfolio demonstrated success in paid media campaigns across platforms like Facebook, YouTube, TikTok, TV, etc.
• Strategic and innovative thinker to develop creative and unique angles and ideas.
• Ability to dissect and use data to shape creative strategy & optimization.
• Exceptional communication skills to effectively collaborate within and across teams.
• Proven ability to oversee projects from start to finish, ensuring deliverables are completed on time and within budget.
• Stay updated with industry trends, infusing fresh ideas into our advertising strategies.
• Travel within the U.S. approximately 4-6x per year for video shoots.

Salary 

• $130-$150k Base + Bonus

Benefits  

• Medical benefits, vision, and dental 
• PTO Policy
• 401k

Logistics  

• Remote (U.S. Based)
• Travel for work if needed (quarterly)